Saturday, January 28, 2012

Makeup Review: Urban Decay Eyeshadow Primer Potion

Long behold one of the most famous cult-favorites for the makeup artists, beauty junkies and beauty beginners alike. I think we can all agree that a good eyeshadow primer is at the top of all of our wishlists, especially in the new year, but it this raved and faved primer worth the splurge? I definitely think so!

Original Eyeshadow Primer Potion Professional Size

After finally getting a Sephora in my local mall a few years back I went in not sure what to buy or what to try. It was definitely a very overwhelming experience considering I had only heard stories of the wonders that lived inside of this magical place. I ended up blowing a little over $30.00 on a Benefit Her Glossiness V.I.P. Lipgloss (which was discontinued shortly after), Too Faced Lash Injection mini and a pack of Boscia Green Tea Blotting Linens. But while I was there I spotted a few other things, this primer being one of them. I'm not sure if it was just the name primer potion that drew me in or the unique, genie-in-a-bottle type packaging (vintage/discontinued packaging), either way I had no idea what an eye primer exactly was so i didn't feel the need to pick it up. Later on I decided to search up some reviews and general information on what eyeshadow primers were and once I finally understood I just knew I had to have it! Two bottles of UDPP in Sin (a shimmery champagne version that recently came out around the time I discovered it) later, I finally started to confess my love for it.

Present day I am a fully-obsessed Urban Decay lover for life, what started with this simple primer developed into a full on love affair with their eyeshadows and liner too which always perform their best when used in combination with this primer. Before I ever used a primer, my eyeshadow would almost always crease and fade throughout the day and I just thought I couldn't do anything about it, until that moment I tried out this classic cult-fave.

This primer comes out a fleshy peach shade, but when applied to lids and blended in with a finger there is no noticeable color so there's no need to ever have to choose a shade unless you prefer one of the other three colors in the line for an added hint of shimmer under your shadows or to mask color discolorations on the lid. Plus, you only need a teeny tiny amount of product for both lids so your investment goes a bit farther with this primer than some others. This primer also tends to stack up better to others on my oily eyelids! My eyeshadow stays put from the time I apply it to the time I wanna take it off which sometimes can be 16+ hours later. I will admit that when it is a very hot, humid day I will still experience a small amount of creasing, but even then it is nothing compared to when I don't use this before applying my eye makeup.

Plus, I find that this new squeeze tube packaging makes dispensing this product much easier and faster while getting more product out unlike the older packaging that often had to be cut open with a serrated knife to get all of the product out, which surprisingly there was always a ton left in the curvatures of the bottle when I thought it was completely empty! I also find that this squeeze tube makes dispensing more sanitary than the wand-and-bottle method which would result in having to sanitize the wand thus resulting in the loss of more product. Now that all of their primers come in squeeze tubes it was a natural step to create a bigger size for professionals and beauty junkies that just couldn't live without their UDPP, so they created a bigger tube ($30.00) with 0.85 oz of product in it which equates to 150% more than the regular sized tubes ($19.00) with a mark up of only $11.00. This is one sweet deal, but sadly these professional sized tubes won't last long, but the product in them sure will!

The Stats:
 - Keeps eyeshadow and liner locked in place all day and all night
 - Makes eyeshadows appear more vibrant and true-to-color
 - Prevents fading, creasing, smudging and smearing
 - Available in 4 colors (Original, Greed, Sin and Eden)
 - Regular sized bottle(0.37 oz) retails $19.00
 - Professional sized bottle pictured above (0.85 oz) retails $30.00
 - Can be worn under any cream, liquid or powder eyeshadows and liners
 - Lasts a Lifetime! (only a minuet amount in needed)
 - New squeeze bottle means easier, faster and more sanitary dispensing

Have you tried Primer Potion? 
How does is stack up to your other favorite primers?
Tell me in the Comments!


Vivi K said...

Hi Kelsey!
I made my own eye shadow primer from a youtube video! I've tried the Urban decay primer potion, and the one I made works just as well. All it takes is equal parts foundation, concealer, and body butter! :) I've used it ever since!

Much love, Vivi

andrea.au7 said...

i really want this! seems awesome :)
can eyeshadow primer be used as a concealer?
visit my new blog!

Kelsey said...

Hi Andrea, Depending on the shade and opacity of the primer, it can possibly used as a concealer even though the product isn't recommended for it. Although, this primer unfortunately does not have enough coverage to use as a concealer, but is perfect for prepping the whole eye area including under the eyes to help other concealers last longer.
Hope this helps! Thanks for stopping by!